Patient Recruitment and Retention

Reaching diverse patient populations through trusted community networks – driving recruitment and keeping participants engaged throughout.

Recruitment built on real community trust

Under-representation in clinical trials is not a pipeline problem - it is a trust problem. Groundwork Health closes that gap by working with community organisations, patient advocacy groups, and faith networks that already have the relationships your trial needs.

Our grassroots model means we can mobilise quickly across diverse geographies, adapting messaging for language, culture, and health literacy so that no eligible patient feels excluded by the way a trial is communicated.

And recruitment is only half the story. Our retention strategies - regular check-ins, culturally appropriate support, and plain-language updates - keep participants engaged from screening to final visit.

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Diverse community networks

Access to patient advocacy groups, faith communities, and grassroots organisations across Europe, North America, Africa, and Asia.

Multilingual outreach

Recruitment materials and outreach calls in the patient's own language - removing the single biggest barrier to participation.

Site partnership support

We work alongside your clinical sites to boost referral pipelines and reduce screen-fail rates through better pre-screening.

Retention programmes

Structured touchpoints, carer support, and participant newsletters that maintain engagement from first contact to database lock.

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